What Should We Include in a New Hire Swag Kit?
Onboarding a new employee is more than just filling out paperwork and giving them their first assignment—it’s about making them feel welcome and part of the team. A well-curated new hire swag kit can set the right tone, boost morale, and create a lasting first impression. In this article, we’ll explore what items should be included in your new hire swag, how it benefits your company, and the key factors to consider when building one.
Why New Hire Swag Kits Matter
Swag kits are an effective way to show appreciation for your employees and welcome them into your company culture. From practical items to branded gear, these kits offer more than just fun goodies. Here are a few key reasons why they are essential:
1. Welcome and Appreciation
Providing a swag kit sends a message that your company values its employees from day one. It’s a way to say, “We’re excited to have you on the team!” Starting with this positive gesture creates an immediate sense of belonging.
2. Employee Engagement
When employees receive branded merchandise like hoodies, water bottles, or notebooks, they feel more connected to the company. Using branded items helps build engagement and loyalty. Employees are more likely to talk about and advocate for your company when they feel appreciated.
3. Company Culture
Swag kits can embody the spirit of your company. Are you focused on sustainability? Include eco-friendly items like reusable cups or notebooks. Is innovation your company’s hallmark? Opt for high-tech gadgets like wireless chargers or noise-canceling headphones. Aligning swag items with your company’s mission reinforces what you stand for.
4. Brand Promotion
Every time an employee wears or uses branded merchandise outside of the office, it’s free promotion for your company. Whether it’s a tote bag they take to the gym or a mug they use at home, your brand becomes more visible.
What to Include in a New Hire Swag Kit
Choosing the right items for a new hire swag kit can have a lasting impact.
Here are the must-have items you should consider:
1. Branded Apparel
Items like t-shirts, hoodies, or caps are highly appreciated in swag kits. Not only do they create a sense of unity, but they also serve as a walking advertisement for your company. Make sure to use high-quality materials and stylish designs that employees would actually want to wear.
2. Tech Gadgets
Today’s workforce relies on technology, so including practical tech gadgets is a great idea. Wireless chargers, Bluetooth headphones, or even a branded USB drive can make your new hires’ workday easier while keeping your brand front and center.
3. Stationery
Branded notebooks, pens, and planners are not only functional but also enhance the professional look of your swag kit. Employees can use these items in meetings, on their desk, or for brainstorming sessions. It’s an affordable but impactful way to keep your company top-of-mind. (GiftAssemblyCo can actually work with you to fully customise your organisation’s planners upon request!)
4. Reusable Drinkware
Show your company’s commitment to sustainability by including reusable water bottles, coffee mugs, or tumblers. These practical items are used every day, and employees will appreciate a quality, eco-friendly drinkware item that helps them reduce waste.
5. Desk Accessories
Branded desk organizers, mouse pads, or laptop sleeves can make employees’ workspace both functional and stylish. These items improve daily productivity while showcasing your company brand.
6. Welcome Notes and Company Materials
Personal touches go a long way. Including a handwritten welcome note from the team leader or CEO makes the swag kit feel personal. In addition, provide new hires with a company handbook, values statement, or mission overview to help them understand the company’s goals and culture.
7. Snack Packs or Coffee Kits
Starting a new job can be overwhelming, so why not throw in some snacks or a coffee kit to keep them energized? This thoughtful addition shows you care about their comfort, especially in the first few weeks of onboarding.
8. Gift Cards
Adding a gift card to a local café, bookstore, or online store allows new hires to treat themselves. It’s a versatile gift that employees can use at their convenience, adding a personalized touch to the swag kit.
9. Tote Bags or Backpacks
A branded tote bag or backpack is not only useful for carrying all the swag items but can also be used by the employee in their daily life. These bags offer both functionality and excellent brand exposure.
Customizing Swag Kits to Reflect Company Values
Every company is different, so it’s essential to tailor your swag kit to reflect your company’s values and culture.
Here’s how to align your swag with your brand identity:
1. Sustainability Focus
If sustainability is central to your company, include eco-friendly items like bamboo utensils, recycled notebooks, or stainless steel straws. Opt for packaging that is either reusable or made from sustainable materials.
2. Tech-Driven Companies
For tech-focused companies, go beyond basic stationery and add innovative gadgets such as noise-canceling headphones, smart speakers, or portable power banks. High-quality tech accessories make the swag kit feel modern and functional.
3. Health and Wellness
If your company values health and wellness, include items that encourage employees to stay active and relaxed. Branded yoga mats, fitness bands, or essential oil diffusers can help promote a healthy lifestyle in the workplace.
Key Occasions to Distribute New Hire Swag Kits
While onboarding is the most obvious time to give a swag kit, there are other moments when gifting your employees swag can be equally impactful:
- Work Anniversaries: Celebrate milestones by updating their swag kit with fresh items like new tech gadgets or branded apparel.
- Company Events: Team building or annual conferences are great times to provide swag that unifies the team.
- Holidays: Add a festive touch with seasonal swag kits that feature holiday-themed items.
Investing in new hire swag is an easy and effective way to make new employees feel valued, promote your brand, and reinforce company culture.
From branded apparel to tech gadgets, curating the right items will leave a lasting impression on your new hires, setting the stage for a positive and engaging work experience. By tailoring swag kits to reflect your company’s values, you not only boost employee engagement but also build a stronger, more connected workforce.
Contact us to discuss and build your onboarding swag kits!
