Person wearing a lanyard at an event with the title 'Lanyards for Events Are Perfect for Company Branding' highlighting the advantages of using branded lanyards for enhancing company visibility and engagement at events.

Why Lanyards for Events Are Perfect for Company Branding?

When planning an event, it’s essential to consider items that not only serve a functional purpose but also promote your brand effectively. Lanyards for events fit this requirement perfectly. These versatile accessories can be customised to showcase your brand and make a lasting impression on attendees. Let’s explore why lanyards are ideal for corporate gifts and how they can benefit your brand.

Why Choose Lanyards for Events?

  1. Functional and Practical: Lanyards are incredibly useful at events. They can hold ID badges, keys, or even USB drives, making them a practical choice for attendees. Their functionality ensures they will be used long after the event, keeping your brand in sight.
  2. Cost-Effective Branding: Compared to other promotional items, lanyards are relatively inexpensive, especially when ordered in bulk. This makes them an affordable option for businesses looking to maximise their marketing budget.
  3. High Visibility: Worn around the neck, lanyards offer high visibility. This ensures your logo or message is prominently displayed throughout the event, enhancing brand recognition.

Benefits of Lanyards for Events

  1. Increased Brand Awareness: Custom lanyards with your logo and brand colours help increase brand awareness. Every time an attendee uses the lanyard, they are reminded of your company, reinforcing brand recall.
  2. Professional Image: High-quality lanyards can enhance the professional image of your event. They help in organising attendees and staff, providing a unified look that reflects well on your company.
  3. Versatile Use: Lanyards are not just for events. They can be used in daily office environments, conferences, trade shows, and even at schools. This versatility makes them a valuable corporate gift.

Customisation Options for Lanyards

  1. Logo Placement: Ensure your logo is prominently placed on the lanyard. This could be printed, woven, or embroidered depending on the design.
  2. Colour Scheme: Match the lanyard’s colours with your brand’s colours to maintain consistency and make the lanyard more visually appealing.
  3. Additional Features: Consider adding features like safety breakaways, badge holders, or even custom attachments like phone holders or bottle openers to make the lanyard more functional.

Examples of Successful Use of Lanyards

  1. Corporate Conferences: At corporate conferences, lanyards are essential for holding ID badges. Companies like IBM and Google use branded lanyards at their events to enhance brand visibility and provide a professional look.
  2. Trade Shows: At trade shows, lanyards can help identify staff and attendees. They also serve as a great takeaway item, ensuring your brand remains in the minds of potential clients.
  3. Educational Institutions: Schools and universities often use lanyards for staff and students. This not only helps in identification but also promotes the institution’s brand.

How to Get Started

Ready to enhance your corporate gifting strategy with lanyards for events? Here’s how to get started:

  1. Choose a Reliable Supplier: Work with a reputable supplier who offers high-quality lanyards and customisation options. Check reviews and request samples to ensure the lanyards meet your standards.
  2. Design Your Lanyard: Collaborate with your design team or the supplier’s design service to create a lanyard that effectively showcases your brand. Ensure the logo is clear and the overall design is attractive.
  3. Place Your Order: Once the design is finalised, place your order in advance to ensure timely delivery, especially if the lanyards are for a specific event.


Lanyards for events are a versatile, practical, and cost-effective corporate gift that can significantly enhance your brand’s visibility. By choosing high-quality, well-designed lanyards, you ensure that your brand remains top-of-mind for your employees, clients, and customers.

Ready to Boost Your Brand with Branded Lanyards?

Contact us today for a free consultation to discuss how our custom lanyards can be the perfect corporate gift for your brand.

Leave a Reply

Your email address will not be published. Required fields are marked *